TikTok is introducing a fresh option that enables them to lessen the amount of AI-created media appearing in their streams. This move comes as the company announced that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This shift coincides with a rise in AI content, driven by emerging content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A significant portion of this output is deemed low-quality AI content, a term for inferior, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we aim to give people the power to see more or less of that, depending on their own choices,” commented a company executive.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its network identified as AI-generated. Collectively, more than 100 million media items are uploaded to the service each day, making AI-generated material a limited part of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of AI content they see by accessing the content preference option in the application and picking the AI content topic. Further subjects that can already be controlled under the tool include politics, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s rules mandate creators to label lifelike AI-generated content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
In addition, the service will from now on apply an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This action is designed to stop users from attempting to circumvent the tagging system.
AI Literacy Programs
The platform is also establishing a $2m educational fund for professionals and institutions to produce informative material about using AI responsibly. This program will assist charitable organizations dedicated to teaching computer science.
Platform Protection
TikTok has supported its safety measures, amid discussion over proposals to lay off numerous content moderators in the United Kingdom. The company is expected to reduce 439 jobs in its content moderation team in London, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can safeguard staff by removing the most harmful content before it is viewed by humans. The platform reported a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
